PPC ADVERTISING NETWORK
PPC Advertising Networks is offers the opportunity to make money from home, basically you need to
sign up with the network and paste some code snippets on your website.
The network will then serve contextual ads (either text or images)
relevant to your website, and you will earn a certain amount of money
for every click.
The profitability of PPC advertising depends on the
general traffic levels of the website and, most importantly, on the
click-through rate (CTR) and cost per click (CPC). The CTR depends on
the design of the website. Ads placed abode the fold or blended with
content, for instance, tend to get higher CTRs. The CPC, on the other
hand, depends on the nice of the website. Mortgages, financial products
and college education are examples of profitable niches (clicks worth a
couple of dollars are not rare), while tech-related topics tend to
receive a smaller CPC (sometimes as low as a couple of cents per click).
The
source of the traffic can also affect the overall CTR rate. Organic
traffic (the one that comes from search engines) tends to perform well
because these visitors were already looking for something, and they
tend to click on ads more often. Social media traffic, on the other
hand, presents terribly low CTRs because these visitors are tech-savvy
and they just ignore ads.
List of popular CPC advertising networks:
